• Jamie Reynolds

What to Include in a Pitch Deck to Raise Funds for Your Business

As we've discussed before, there are several ways to raise money to expand your business, and fuel growth. You can borrow money from a bank, deploy a line of credit, or look for Angel Investors to help take your business to the next level.


If you're choosing to raise money by selling equity, then the fundraising process starts with a pitch deck or a presentation of your business plan. A convincing, well-designed pitch deck can be the difference between getting funding and losing out.


So what needs to be included in a good pitch deck?


Objectives of a pitch deck

For starters, try to define what problems you solve as a business, and how you contribute to your community and target market? You'll want to describe your solution in detail, together with any validation of your business model and recent successes. You'll want to highlight you and your team's personal credentials as well, to show why you're the people to solve this problem. Assume that investors are looking for a reason to tell you "no", and so every page of the deck needs to tell a compelling story why the investor should say "yes".


Parts of a pitch deck


Introduction to your business.

Start with a cover page that shows your logo, company name, and contact information. It's a simple step but sets the stage.


The Opportunity.

Describe the problem(s) you solve, and the size of the potential market for a solution.


The solution you provide.

Now, talk about your product or service, and elaborate on what makes it irresistible for its target market. Focus on data, as shown by charts and diagrams. It's also the best time to present a prototype if you have one. Tell the investor why your solution is the best in the market and why you'll win.


Your sources of revenue.

Explain your business model, and how you plan to make money. Where do your customers come from, and how much effort will be required to turn potential clients into revenue?


Competitive landscape.

How competitive is your industry? How do you measure against key players?


Marketing and promotion strategies.

Explain how you will reach your target market and convert your competitor's customers.


Key performance indicators and forecasts.

What do you foresee in the next three years, in terms of sales, conversions, and revenue? Ensure that you can provide a positive outlook from the bottom up. This is also referred to as a Pro Forma, where you project what the business will look like when you receive the investment.


How you plan to use your funds.

Mention specific projects, spending strategies, and how your investor's contribution will help your business grow and expand.


Management team and strategies.

Introduce your management team, which might include your directors, advisers, and investors. What makes them the ideal team? Angel Investors are often moved to invest because of the entrepreneurs running a company. What makes you and your team unique?



Ready to create a pitch deck?

Keep in mind the list above when you create slides for your pitch deck. Present with confidence and assurance. For even better results, use a branded, consistent design.


If you'd like to know more about your small business' funding options, reach out to us for a free business evaluation.


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